An app that makes the buying and selling of luxury consignment clothing more enjoyable - so you could spend more time discovering unique pieces curated for you and giving them a new home.
Product Designer
User ResearchIdeation
Prototyping
User Testing
Visual Design
The Problem
Consignment apps tend to have an overwhelming amount of items, making the shopper have to sort through so much to find what they’re looking for. Many users who want to sell their items either don’t have the time or energy to go through the process of listing an item.
Both scenarios create users who want to buy and sell consignment, but are too overwhelmed to actually do it.
The Goal
This left me with the simple (yet not so simple) question...
How might we make the experience of buying and selling clothing more enjoyable?
Discover
I gathered some key facts:
The luxury resale market is growing at an average rate of
12% per year - significantly higher than the primary luxury market which is only growing at about 3% per year.
12% per year - significantly higher than the primary luxury market which is only growing at about 3% per year.
Fashion is one of the most pollutive industries in the world, yet many consumers are not aware of the environmental impact of clothing.
1 in 2
people throw their unwanted clothes in the trash, causing them to end up in landfill.
people throw their unwanted clothes in the trash, causing them to end up in landfill.
Then, I conducted interviews with shoppers who have used consignment apps in the past. They said...
“I want to find unique, personalized, one of a kind items that no one else has”
“Too much product and sloppy presentation makes the shopping process feel out of hand”
“I feel bad getting rid of my clothing. I’d rather sell to someone that could continue using it”
“I never have the right packaging to send my stuff out, so I never get around to selling it”
Ideate
There Are Two Ways To Use A Consignment App; You’re Either Buying Items, Or Selling Them.
At the most basic level, shoppers want to easily find what they’re looking for, and sellers want to easily list items so they can make money. In the end, these users actions will interact with each other to be able to complete each of their user flows.
I continued to break these ideas down a bit more to start nailing down some possible solutions.
Design & Testing
After nailing down my MVP and creating user flows, it was time to bring my ideas to life and test them with real users. You can explore the interactive prototype here!
The Outcome
Creating a Personalized Account
The user will be able to personalize the app from the moment they sign up. Everything they see in their feeds will be based on what type of style they have, what sizes they wear, and what designers they prefer to see. They have the option to skip personalization here and adjust it later.
Buying an Item
The user can shop through the discover feed, their home page, or through the search category tab. The categories are broken down to easily find what they need. The user also has the option to turn their curated results on (showing only products the user would like) and off (showing all products on the app in this category).
Each product page will show sustainability statistics, giving users incentive to buy secondhand.
The checkout process is simple and only shows what the user needs to see. They can anticipate how many steps are involved through the labeled progress bar at the top.