Over the past few years, we’ve been partnering with NYP to elevate their digital ecosystem. We built a new visual identity, launched a scalable design system, and overhauled key user experiences. In parallel, we’ve been shaping their future digital strategy to ensure their online presence reflects their leadership in the healthcare space.
nyp.org
Experience Designer
User ResearchIdeation
Prototyping
Client Workshops
User Testing
Visual Design
Design System
Ranked #3 Digital Genius by Gartner out of 125 healthcare brands in 2023 and 2024.
Introduction
Our team at Havas CX has been a close partner in this journey, collaborating on multiple projects over the years to enhance NYP’s digital ecosystem. From a complete design system overhaul to iterative improvements across key user experiences, we have been working to create a seamless and accessible healthcare journey.
Unifying a Fragmented Digital Experience
To start addressing these challenges, we needed to create a comprehensive, scalable design system that would unify NYP’s digital touchpoints. Our work had to not only extend visual consistency, but enhance usability, accessibility, and overall patient engagement. The goal was to build a foundation that would improve existing experiences as well as support future innovations in NYP’s digital transformation.
A Scalable and Future-Proof Design System
By creating a shared foundation that internal teams can confidently build on, we've helped streamline development workflows, reduce redundancy, and enable faster rollouts of new features and pages. The result is a modern, unified experience that not only supports current needs but also positions NYP for continued growth and innovation.
Project: The Center for Youth Mental Health
nyp.org/youthmentalhealth
Challenge
Becoming widely known as a destination for youth mental health care required NYP.org to house an effective resource for young people, parents, and professionals providing mental health treatment. Starting out with 36 outdated, dedicated site pages of content, compared to the 5,000-9,000 pages of their competitors – a complete overhaul of the existing site presence of the center and strategy for a scalable content redesign was needed.
Solution
We brought the Center For Youth Mental Health to life by utilizing the updated design system to build a modular microsite, making sure critical information is easy to find and understand.
The landing page combines inclusive imagery with a purposeful content hierarchy to help guide users through available resources and services. Components such as feature cards, CTAs, and content blocks were adapted to fit the tone of the initiative while maintaining consistency with NYP’s broader digital ecosystem.
As a result, we created a dedicated hub that reflects the sensitivity of the subject matter while empowering users to seek the care they need with confidence. After launch, we saw a 41% increase in sessions compared to the previous youth mental health landing page.
Project: Finding a Location
locations.nyp.org
We approached this challenge by partnering with the NYP dev team and YEXT to design a search-first experience. The interface prioritizes ease of use with a clean layout, clear filters, and fast, relevant results. The content is organized in a way that highlights key location details without overwhelming the user.
Within the locations section of the site, we reworked the entire structure of the site, bringing specific locations, regional pages, and regional services into a cohesive hub. This would help guide a wide range of users, from those casually exploring care options to those ready to book, toward a clear and actionable outcome. Users are able to enter the journey from multiple entry points (search engines, navigation, or referrals from elsewhere on NYP.org) and seamlessly move through region-specific or service-specific location pages. Every path ultimately leads to the core KPI: booking an appointment, via NYP’s patient portal or a direct phone call. This flow not only simplifies navigation across NYP’s 450+ locations, but also reduces friction by surfacing relevant information early, supporting decision-making, and aligning every interaction with a clear next step.