Virtual Try On
When shopping for something as personal as makeup, the difference between the experience of shopping in person vs online is huge. There really is no virtual substitute to feeling a texture, smelling a scent, or matching a color to your skin tone. That lead us to wonder - what’s the best virtual substitue we can create? What is we create an online extension of the IRL shopping experience instead of trying to replace it?
That’s where virtual try on came in. Costumers can go live on video, uplaod a photo or choose a photo of a model with similar coloring to them. They can test out different colors of products to find the best match for them, giving customers more confidence when purchasing new items.