Checkout Optimization
We introduced a quick add feature where the shopper can add products straight to their cart from any page where products are listed.
Through A/B testing, we found that most users don’t read long descriptions on the product detail page. We were able to pick out all the critical information needed to make a purchase, and include those in quick add.
Some products have multiple size variations and over 30 shades, so presenting this information in a clear way created a new challenge. We landed on a design that can scale between products that offer different types and amounts of selections.