Project: Finding a Location
locations.nyp.org
We approached this challenge by partnering with the NYP dev team and YEXT to design a search-first experience. The interface prioritizes ease of use with a clean layout, clear filters, and fast, relevant results. The content is organized in a way that highlights key location details without overwhelming the user.
Within the locations section of the site, we reworked the entire structure of the site, bringing specific locations, regional pages, and regional services into a cohesive hub. This would help guide a wide range of users, from those casually exploring care options to those ready to book, toward a clear and actionable outcome. Users are able to enter the journey from multiple entry points (search engines, navigation, or referrals from elsewhere on NYP.org) and seamlessly move through region-specific or service-specific location pages. Every path ultimately leads to the core KPI: booking an appointment, via NYP’s patient portal or a direct phone call. This flow not only simplifies navigation across NYP’s 450+ locations, but also reduces friction by surfacing relevant information early, supporting decision-making, and aligning every interaction with a clear next step.