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Project: The Center for Youth Mental Health


nyp.org/youthmentalhealth

One major application of the new design system was the launch of The Center for Youth Mental Health. This initiative aimed to support young people and their families in navigating the often overwhelming landscape of mental health care. Our goal was to create an experience that felt both informative and approachable, grounded in empathy and clarity.


Challenge
Becoming widely known as a destination for youth mental health care required NYP.org to house an effective resource for young people, parents, and professionals providing mental health treatment. Starting out with 36 outdated, dedicated site pages of content, compared to the 5,000-9,000 pages of their competitors – a complete overhaul of the existing site presence of the center and strategy for a scalable content redesign was needed.


Solution
We brought the Center For Youth Mental Health to life by utilizing the updated design system to build a modular microsite, making sure critical information is easy to find and understand.

The landing page combines inclusive imagery with a purposeful content hierarchy to help guide users through available resources and services. Components such as feature cards, CTAs, and content blocks were adapted to fit the tone of the initiative while maintaining consistency with NYP’s broader digital ecosystem.

As a result, we created a dedicated hub that reflects the sensitivity of the subject matter while empowering users to seek the care they need with confidence. After launch, we saw a 41% increase in sessions compared to the previous youth mental health landing page.


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Brooklyn, NY