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Ideate

One of the biggest challenges we faced during the ideation phase was striking the right balance between business objectives and user needs. JBL wanted to increase conversion rates, highlight new product features, incorporate eye-catching visuals, and create opportunities to upsell other products. While these goals were essential for the brand, we had to ensure they didn’t come at the expense of usability or a seamless customer experience.

Our team focused on designing a landing page that not only created excitement around the new headphones, but also clearly communicated their unique features. We had to design an experience that was visually engaging while remaining intuitive, accessible, and easy to navigate. This meant carefully structuring the content hierarchy, refining messaging to be both compelling and informative, and ensuring that interactive elements supported, rather than distracted from, the user’s journey.


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