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I gathered some key facts:
The luxury resale market is growing at an average rate of
12% per year - significantly higher than the primary luxury market which is only growing at about 3% per year.
12% per year - significantly higher than the primary luxury market which is only growing at about 3% per year.
Fashion is one of the most pollutive industries in the world, yet many consumers are not aware of the environmental impact of clothing.
1 in 2
people throw their unwanted clothes in the trash, causing them to end up in landfill.
people throw their unwanted clothes in the trash, causing them to end up in landfill.
Then, I conducted interviews with shoppers who have used consignment apps in the past. They said...
“I want to find unique, personalized, one of a kind items that no one else has”
“Too much product and sloppy presentation makes the shopping process feel out of hand”
“I feel bad getting rid of my clothing. I’d rather sell to someone that could continue using it”
“I never have the right packaging to send my stuff out, so I never get around to selling it”