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Our team not only worked on the UX design of this landing page, but also on the visual design, content strategy, copy, and the global campaign. JBL’s team worked on the implementation of our design, so it was essential to establish strong collaboration from the start.

For landing pages like this, it’s key to show shoppers exciting product features, and lead them to the product detail page where they can make a purchase. We worked with JBL’s analytics team to get more insight into their user’s behavior and site performance.

Some findings...


Most users are entering JBL’s product pages via social media campaigns


Page load time is a common issue due to  large visual assets


Users tend to drop off before  reaching the end of the page


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