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To start, our team needed to get some clarity around the user’s needs, pain points, and the current landscape of the beauty industry.
We conducted extensive competitor research to better understand the best practices and design patterns Tarte was looking to implement. Using the information we gathered, we held workshops with the Tarte team to help us identify challenges and aspirations.
We also conducted workshops and sent out online surveys to gain a stronger sense of who our users are and how they shop for cosmetics, so we can better advocate for their needs. We found that...