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Unifying a Fragmented Digital Experience

As NYP’s digital presence expanded, inconsistencies in design, navigation, and accessibility became apparent across various platforms. Different teams had developed solutions independently, leading to a lack of cohesion in both aesthetics and functionality. Patients struggled with disjointed experiences when booking appointments, accessing medical records, and navigating the site, while internal teams faced inefficiencies in maintaining and scaling digital products.

To start addressing these challenges, we needed to create a comprehensive, scalable design system that would unify NYP’s digital touchpoints. Our work had to not only extend visual consistency, but enhance usability, accessibility, and overall patient engagement. The goal was to build a foundation that would improve existing experiences as well as support future innovations in NYP’s digital transformation.


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Brooklyn, NY